AMD's Trinity Removes Historical Battery Life Objections

AMD has been long perceived as providing less notebook PC battery life than its primary competitor, Intel. While AMD did score well

in specific usage models, Intel performed a better, particularly in modes where the system was idle or in sleep mode. Most of the de-facto battery life benchmarks heavily weighted idle times when the system wasn’t doing anything, so Intel typically came out on top with the benchmarks. With Trinity, AMD has finally remove this objection by significantly improving battery life in most usage models. By removing this objection, AMD is in a much better position to drive significantly more business than its predecessor, Llano.

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Battery life for notebooks has always rated as a key purchase criteria for notebooks, right up there with screen size, price, weight and brand. It is more important for business users than consumers, which makes perfect sense given how much time is spent away from a power socket. Consumers are valuing increased battery life more and more as they are taking their laptops to different rooms in the house. Intel helped initiate and drive the technologies for low power notebooks with its Centrino-branded processors years back and has recently put the accelerator down with their Ultrabook initiative and Ivy/Sandy Bridge processors. Battery life isn’t just a spec for geeks. It is merchandised now more than ever by OEMs, ODMs, and retailers at the point of review, influence and most importantly, point of sale.

Significantly improved battery life isn’t just an AMD marketing talking point; it’s a reality and is proven out by multiple product reviewers over the last few weeks. AnandTech summarized it succinctly when he wrote, “It’s worth pointing out that the concerns about AMD’s battery life from a few years ago are now clearly put to rest. At least at the TDPs we’ve tested, AMD is easily competitive with Intel on battery life. “ The other product reviewers are echoing the same sentiment with different tests which gives me confidence that it’s reality, not hype.

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